A completely ordinary Thursday evening turned into an exciting journey when Marco La-Greca the post of the Wirtschaftskreis Hannover e.V. about the call for applications for the 14th HannoverPreis 2018 discovered. This year's theme: “Integration of Digital Natives into the Company – an Organizational Culture Challenge” perfectly matched the DNA of the MIU24® Advertising Agency. The decision to apply was spontaneous – despite the immediately upcoming Work & Travel stay in Sicily.
From idea to application: An agile masterpiece
The decision in the morning meeting
The next morning, Marco introduced the idea at the morning meeting. The team was immediately enthusiastic and ready to complete the application on time, despite the tight schedule and the geographical distance. The challenge: The The application deadline was only a few days away.
Teamwork in Germany and Italy
While Marco and Jürgen La-Greca working from Sicily, the team in Hanover implemented the first drafts of the application. Using modern tools such as Facetime and real-time communication, efficient collaboration across national borders emerged.
The design and the final touches
After three days the text was finished, and it was time for the design. Marco, on a sunny balcony in Sicily, made the final adjustments. With a clear concept and a creative #applieddifferentlyapproach resulted in a unique application entry that embodied the values of MIU24® both in content and visually.
The timely submission
One day before the application deadline, the application was printed, put into a #wonderbag MIU24® packaged and personally sent by registered mail. Thanks to excellent teamwork and digital processes, the application could be submitted on time.
The HannoverPreis 2018: Award ceremony and high expectations
The hard work paid off: MIU24® received an invitation to the festive Award ceremony of the 14th HannoverPreis on November 06, 2018. Whether the MIU24® advertising agency will win the prize remains exciting, but one thing is already certain: Participation is proof of the agency's strength in living and successfully implementing digital processes.
#workingdifferently: Our Strength
The application process for the HannoverPreis impressively shows how agile and digital MIU24® works. From rapid idea generation to collaborative implementation to timely submission – everything was made possible by digital tools and a dedicated team. This year's theme of the HannoverPreis perfectly reflects how MIU24® Advertising Agency shapes its daily work: Digital, flexible and creative.
Follow us live at the award ceremony
Stay tuned and follow the events of the award ceremony on November 6, 2018 on our Facebook and Instagram channels. Perhaps soon it will be:
“The HannoverPreis 2018 goes to MIU24® Advertising Agency with the Advertising & Concept Formula®!”
And if not – being there is everything. 😊